Royalty FAQs

Your tier and gem progress have been calculated based on your last 12 months of shopping with Arms of Eve - so you can see exactly where you stand. However, to earn new gems, rewards, and benefits going forward, you need to be opted in to Arms of Eve marketing emails. If you're not currently opted in, your progress is waiting for you - you just need to tick the box to start earning again.

You can opt back in to email marketing through your online account preferences, or by asking a team member in store. Once you're opted in, you'll start earning gems on any new purchases or eligible actions straight away.

Any purchases or actions taken while you're not opted in to email marketing are recorded on your profile, but they won't count towards gems, rewards, or tier progress. If you opt back in after making a purchase, that transaction won't be backdated. We'd recommend making sure you're opted in before your next purchase so you don't miss out!

Your existing tier progress is based on your purchase history and shows which level you're currently in. However, to actually receive the benefits of your tier - like your birthday reward, tier anniversary reward, gem rewards, and other perks - you'll need to be opted in to email marketing. Think of your tier as unlocked and ready - opting in is what activates it.

No! Any gems or rewards already issued to your account remain there and can still be seen and used, even if you're not currently opted in to marketing emails. You just won't earn any new ones until you opt back in.

Your tier is maintained for up to 1 year from when you earned it. If you don't earn enough new gems to maintain your tier within that year, your account will move to the tier that matches your current active gem count. Gems also expire after 12 months, so opting back in sooner means you'll be in the best position to maintain your level.

Yes - in-store purchases not connected to your account at the time of sale can be claimed after the fact, as long as you claim within 14 days of purchase. You'll need your receipt number and the amount spent to claim it through your profile portal. Note that you'll also need to be opted in to email marketing for the gems to count.

If you used an email address linked to an existing Arms of Eve account and remained opted in during checkout, gems will be tracked against your profile automatically. If you opted out during checkout, no gems or rewards will be added for that transaction. If you're a new customer and checked out as a guest, a new profile will be created for you - but you'll need to be opted in to marketing to receive notifications about your gems, rewards, and tier.

Gems earned from shopping will take up to 14 days to become active on your account to allow for potential returns.

Returns will reduce your total Gem progress. Negative spend points for returns are applied without a delay.

Gems are earned on the net spend (products after discounts/returns). Excluded from earning gems are shipping costs, gift cards, and services.

Yes, you can earn gems for various actions, including:

• Following on TikTok (15 Gems)
• Following on Instagram (10 Gems)
• Writing a review (20 Gems per product/store)
• Signing up for SMS (20 Gems)
• Referring a friend (20 Gems if they are new and shop in 30 days)
• Sharing your date of birth (20 Gems)

Yes. If you earn more than 400 gems in a single action or shop, you will receive a larger Gem Reward. For example, spending $500 will earn 500 gems and trigger a $40 Gem Reward.

Your Birthday Reward is a dollar-off value that is based on your current Gem Level at the time it is issued which is 14 days prior to your birth month 

• Sapphire: $20
• Ruby: $25
• Emerald: $30
• Diamond: $35

No, each customer can only have one customer account. Customers found creating multiple accounts may be excluded from the program.

You can only redeem up to 50% of the value of products in any given single transaction online or in store as a Reward. For example, the most reward value you can redeem on $100 worth of items (after any other discount has been applied) is $50.

On your tier anniversary (which is 1 year after you earned your current tier) 2 things can occur: You’ll either keep the current tier because you have already spent enough to maintain it.  You will drop down to the tier that matches the total amount you have spent in the last 12 months to this date.

You can only redeem a maximum of 50% of the total of eligible items in your purchase in the form of rewards. For example if you have $50 of Rewards to redeem, you would need to purchase $100 worth of items (after all other discounts applied) to redeem ALL of that balance.

Diamond members will be issued their annual gifts quarterly and have 30 days to redeem the gift online only. Minimum spend to redeem the free gift with purchase is $60 AUD.

Yes, if you have returned more than you have purchased in a given 12 month period, a negative reward balance will show.

You can change your date of birth at any time at my.armsofeve.com - but you can only earn birthday gems or incentives once per year.

Yes if you have linked your customer account to the purchase before processing your payment.

You do not earn gems when purchasing gift cards, but you do when you use gift cards as a payment type.

Gems for reviews will be added to your profile as soon as the review is approved.

The Program is open to any existing Arms Of Eve customer (the "Referrer") who holds an active account with us.

Referrers can email their unique referral link with friends from within their own Arms Of Eve account. For the referral to be successful, the friend (the "Referee") must meet several criteria:

• They must be a brand new customer who has never shopped with Arms Of Eve and spends at least $100 in a single transaction.
• Once the Referee completes their first qualifying purchase through your link, both of you will receive 20 Gems added to your respective Royalty Rewards accounts.